Cover Story: Seamless empoweringby Indrajit Sen on Dec 6, 2016
One of the reasons why the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) has established itself as the biggest and most successful oil and gas exhibitions is that it brings together the global industry’s doyens and magnates. ADIPEC this year hosted one such key decision maker, who let me into her mind to understand how she directs the course of a global corporation.
Being her first time at the mega event this year, Lisa Davis was overwhelmed by the show’s global appeal and seemed intent on engaging in meaningful business with stakeholders. “I’m very impressed and seems like there’s quite a positive mood among those attending and the folks in the booths,” Davis, a member of the Managing Board of Siemens, told me.
Siemens has been exhibiting at ADIPEC for years and Davis considers the event to be a valuable networking platform for the German energy services behemoth as “we offer products and services for every segment of the (oil and gas) business – upstream, midstream and downstream.”
Davis, a composed industry leader who makes crucial calls to drive Siemens’ business globally, says the Middle East is a core area of focus for the management. “At Siemens, we do business in over 200 countries. So we are active in pretty much all countries around the world. Having said that, we are very focussed on the region – the Middle East and North Africa. We see a lot of opportunity in not just energy or oil and gas, but broadly in a lot of other sectors, like infrastructure. So we are very committed to the region.”
For an enterprise dealing in power and automation products and services, the oil and gas industry would quite naturally feature prominently in the business portfolio. Davis mentions that Siemens has strengthened its offering to the energy industry by way of two major acquisitions.
“We are very serious and committed to the oil and gas industry. We have done a lot over the course of the last several years to strengthen our capability in the oil and gas space, through the acquisition of the Rolls Royce industrial business and the Dresser Rand business.”
“Now we have a great portfolio, a very capable team and the capability to leverage the strength of Siemens in electrification, automation and digitalisation and bring that capability to the oil and gas market to support our customers,” Davis says of Siemens’ business strategy. That essentially outlines how the multinational corporation is constantly integrating its specialised offerings to various industrial sectors, such as automotive and food & beverage (F&B) to bring to oil and gas the best of its expertise.
“The company is active in many sectors and so we leverage our engagements with those sectors into another, like say the oil and gas sector. So we try and leverage the best practices across those,” Davis explains.
“We also mobilise experiences; for example we leverage our experience in digitalisation. We have a common offering which we call ‘MindSphere’ which is an open-source platform to offer digital services to our customers – whereby our customers can actually build their own applications. So we have leveraged that across all the sectors we have worked in and our strength lies in that; in helping our customers learn from outside their areas of expertise.”
Siemens has been involved in oil and gas projects around the world and boasts of a clientele that includes major IOCs like BP and Shell and regional NOCs like ADNOC. “We are doing a lot of great work with ADNOC here in Abu Dhabi. So we have a very broad clientele and a very broad portfolio to solve problems. Obviously the foundation of our (products) portfolio is around rotating equipment,” Davis said.
Siemens’ core strength of electrification, coupled with its acquisition of Dresser Rand has significantly improvised its capability to service the LNG sector, as it is now equipped with advanced product models of gas compressors and turbines.